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Book A Virtual Pass Before 18th March For Just £499 - Save £100! How Have Formula 1, The British Museum & Swansea City Football Club Navigated The Struggles Of The Last Year To Come Out The Other Side With Engaged & Loyal Fans & Members?

Vibrant Digital & Marketing Strategies To Boost Fan, Member & Supporter Engagement, Enhance The Sense Of Community, Deliver “Live” Experiences & Foster The Long-Term Relationship: Add Value To Supporter Experiences, Boost Sales & Spend During Turbulent Times & Maintain The Bond With Powerful Digital, Social Media & Content Strategies, Safe Yet Exciting Match Day & Onsite Experiences, Cost-Effective Virtual & Digital Viewing & Leverage Supporter Insights To Incentivise Loyalty

A One-Day, Brand-Led Conference & Networking Event, 28th April 2021 Via Live Stream. Already Attending? Find out more about our virtual platform here. Group Discounts Available - Book 4 For 3! Call +44 (0)20 3479 2299 for more details.

19 Leading Fan & Membership In-House Marketing & Engagement Professionals Explore Winning Tactics To Create A Buzz, Deepen Engagement, Generate ‘Money Can’t Buy’ Experiences & Deliver Genuine Value For Both Enthusiastic New & Long-Term Supporters To Cultivate A Passionate Supporter Base & Increase Conversions, Loyalty, Retention & Spend


 

  1. Powerful Digital Engagement - Generate Fan & Member Excitement: Fuel engagement and interaction – anytime, anywhere!
  2. Cultivate Exclusive Fan & Member Experiences: Surprise and delight customers with innovative, value-adding, ‘money can’t buy’ experiences
  3. Gold-Standard Content Strategies: Ensure engaged supporters with exceptional, varied and targeted content which keeps them coming back for more
  4. Social Media - Authentic & Up-To-The- Minute: Build interaction, engagement and community spirit
  5. Match Day! Create exceptional, varied and interactive ‘day out’ experiences which increase fan time in stadium or onsite, spend and engagement
  6. Attention-Grabbing Recruitment Tactics: Showcase supporter benefits and cultivate meaningful relationships to increase conversions
  7. How Can You Best Incentivise Loyalty & Renewal? What is that magic spark to reignite interest from lapsed fans or members and keep relationships fresh?
  8. Measuring Engagement, ROI & Lifetime Value: Attribute spend and evaluate commercial success with robust measurement strategies
  9. Customer Data, Insights & Behaviours: Close the loop to inform ongoing fan and member activities and sketch out future experiences
  10. PLUS! Bolstering commercial sponsorship & partnerships

The Fan & Membership Engagement Conference At A Glance

19+

Senior-Level Speakers

11

Advanced Topic Streams

98%

Satisfaction Rating Across All 2019 Events

10

Years Leading The Conference Market

1

Inspirational, Exciting Day

How Does The Fan & Membership Engagement Conference Work?


Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. No need to download any specific software or apps. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.

Why Attend This Fan & Membership Engagement Conference?

  • 19 Fan & Membership In-House Marketing & Engagement Professionals Speaking In 1 Inspiring Day
  • 100% Satisfaction Rating Across All Our 2019 Conferences
  • 10 Years Leading The Conference Market
  • 3 Interactive Panels: "Fan & Member Experience", "Match Day!" & "Loyalty, Retention & Renewal"
  • 4 Informal Peer-To-Peer Discussions: "Family Time", "Video", "On The Day (Non Sporting)" & "Ticketing"
  • Interactive Voting & Q&A
6 box

19 Fan & Membership Marketing & Engagement Directors Offer Practical Insights In 1 Day: Digital Engagement • Fan & Member Experience • Engaging Content • Social Media • Match Day!! • Fan & Membership Recruitment • Loyalty, Retention & Renewal • Measuring Lifetime Value: Engagement & ROI • Data, Insights & Behaviours • Sponsorship

100% Delegate Satisfaction Rating Across All 2019 Events! Hear What Previous Conference Attendees Think:


"Really interesting, thought-provoking and good examples and perspectives that can be applied to our organisation."

rugby football league

"Very informative – well worth attending."

test

"Great, relevant content with plenty of opportunity for networking and one-to-one conversation." 

cancer logo

Vibrant Digital & Marketing Strategies To Boost Fan, Member & Supporter Engagement, Enhance The Sense Of Community & Deliver “Live” Experiences & Foster The Long-Term Relationship: Add Value To Supporter Experiences, Boost Sales & Spend During Turbulent Times & Maintain The Bond With Powerful Digital, Social Media & Content Strategies, Safe Yet Exciting Match Day & Onsite Experiences, Cost-Effective Virtual & Digital Viewing & Leverage Supporter Insights To Incentivise Loyalty

A One-Day, Brand-Led Conference & Networking Event, 28th April 2021 Via Live Stream. If there are Government restrictions at the time, the conference will take place online on our dedicated virtual platform.

Please See Below For The Fan & Membership Engagement Conference Programme Outline. For The Full Agenda, Click Here >>

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks

Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club

 Digital Engagement

09.10 Harness The Power Of Digital To Generate Excitement & Interaction Throughout The Entire Fan & Member Experience

Speaker To Be Announced - Please Check The Website For Updates.

 Fan & Member Experiences - Panel & Q&A

09.30 Fan-Centric Strategies Which Exceed Expectations & Deliver ‘Members Only,’ Exclusive Experiences

  • The impact of COVID has been monumental: what are the takeaways from this time, and what can we do to aid long-term recovery?
  • Safety, hygiene, staff training, capacity limits… we’re up and running with what we need to do! But how can we also create exceptional experiences?

Katie Elston,
Head of Marketing & Communications
Royal Albert Hall

Rich Cheary
CEO
PT SportSuite

Sam Williamson
Digital & Social Media Manager
Leicester Tigers

Danny Lee
Head of Ticketing

Swindon Town FC

 Engaging Content

10.00 Keep Fans & Members Interested & Coming Back For More With Premier-Division-Standard Content Strategies

Jesse Ringham
Head of Content
Serpentine Galleries

 

 

 


10.20 Morning Refreshment Break With Informal Networking

 Social Media

10.50 All The Latest News Delivered To Their Phone! Next-Level Strategies To Authentically Engage With Fans & Members On Social Media

Sam Williamson
Digital & Social Media Manager
Leicester Tigers

 Match Day! Panel & Q&A

11.10 Ensure The Build Up Doesn’t Fall Flat: Create Safe, Enjoyable Match Day Experiences Which Encourage Fans Back To The Stadium

  • From training to crowd control, how can you best prepare for safe, enjoyable match day experiences?
  • Does half a stadium really mean just half the atmosphere? How to combat the socially distanced feel to connect and unite fans – even from 2m away!
  • AI, VR, AR, apps: what are the (cost-effective!) methods to enhance the game experience and engage with a digitally-native demographic?
  • From toilet queues, to bad weather, to 5-0 losses, overcome common match-day excitement dampeners with quick, easy, atmosphere-boosting tactics to ensure your fans still have a fantastic day out
  • Meet and greets, food experiences, photobooths and half-time performances… explore opportunities to extend the experience beyond 90 minutes for a full day out
  • The Americans are leading the field – what are tips and takeaways we can apply on this side of the pond?

Nick Stroudley
Head of Digital
Lord's Cricket Ground

 

 

 

Sean Jarvis
Director
Huddersfield Town Football Club

Learnings From The Field - Tactics To Build Fan Engagement

11.45 Case Study With Imagen

Representative From Imagen

Bonus Session With Cheetah Digital

12.10 Bonus Session With Cheetah Digital

Luke Harris
Snr. Director, Customer Success
Cheetah Digital

12.30 Lunch For Delegates, Speakers & Partners

 Informal Peer-To-Peer Discussions

13.00 Informal Peer-To-Peer Discussions

A) Coronavirus Response

B) Family Time!

C) Video

D) On The Day (Non Sporting)

E) Ticketing


13.30 Afternoon Chair’s Opening Remarks

Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club

 Fan & Membership Recruitment

13.40 Elevate Your Fan & Membership Recruitment Activities To Showcase Supporter Benefits, Increase Conversions & Welcome Passionate, Excited Newcomers

David Jackson
Marketing Director
Durham Cricket

 Loyalty, Retention & Renewal Panel & Q&A

14.00 How Can You Incentivise Loyalty? Cultivate Long-Term Relationships & Renewal & Re-Engage Fans & Members Whose Interest Has Dipped

Alison Fraser
Head of Marketing
Science Museum

 

 

 

Laura Tringham
Head of Marketing and Ticketing
Northampton Saints

 

 

 

Marek Borowik
Head of Customer Marketing
Formula 1 ®

Ally Spicer
Head of Ticketing
Saracens RFC

 

 

 

Sian Hoggett
Head of Membership & Customer Relationship Management
The British Museum

Sam Holding
Head of International
SparkPost

 Case Study

14.40 What We Learnt About Audiences And Content Strategy After 1.5 Years Of Tracking Premier League Club Fan Engagement

Sameer Shag
Associate Research Director
Pulsar

 Measuring Lifetime Value: Engagement & ROI

15.10 Measure Fan & Member Engagement & Activation Levels To Attribute ROI & Commercial Success To Engagement Activities

Speaker To Be Announced - Please Check The Website For Updates.


15.30 Afternoon Refreshment Break With Informal Networking

 Data, Insights & Behaviours

16.00 Tap Into Member & Fan Data & Behaviours For Audience-Led, Insight-Driven & Future-Proofed Customer Strategies

Victoria Barlow
Head of Membership & Ticketing
Badminton England

 Sponsorship

16.20 Demonstrate Increased Fan Engagement To Strengthen Commercial Partnerships & Increase Sponsorship

  • What are they looking for? Use different KPIs to demonstrate fan engagement levels and build the business case for corporate partnerships
  • Show the business value of fan and member engagement initiatives to the rest of the business, including the sponsorship department
  • How can sponsorship be leveraged to produce better fan engagement
    experiences?
  • Balance #ad, sponsored or promotional content with genuine fan interest for engaging, value-adding content

Speaker To Be Announced - Please Check The Website For Updates.


16.40 Chair’s Closing Remarks

Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club

16.50 Official Close of Conference

4 across

Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company.  We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best.  Please send your CV with a covering letter to hr@globalinsightconferences.com.

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