Generate Exceptional Marketing & Digital Engagement For Fan & Membership Organisations To Add Value & Boost Sales: Create Powerful Digital, Social Media & Content Strategies & Cultivate Outstanding Match Day & Onsite Experiences • Deploy Value-Adding New Tech Confidently • Showcase Benefits To Boost Recruitment, Increase Conversions & Incentivise Loyalty • Leverage Supporter Insights To Deliver Measurably-Improved Fan & Member Lifetime Value
A One-Day, Brand-Led Conference & Networking Event, 13th October 2020, Cavendish Conference Centre, Central London. Coronavirus Update >>
19 Leading Fan & Membership In-House Marketing & Engagement Professionals Explore Winning Tactics To Create A Buzz, Deepen Engagement, Generate ‘Money Can’t Buy’ Experiences & Deliver Genuine Value For Both Enthusiastic New & Long-Term Supporters To Cultivate A Passionate Supporter Base & Increase Conversions, Loyalty, Retention & Spend
- Powerful Digital Engagement - Generate Fan & Member Excitement: Fuel engagement and interaction – anytime, anywhere!
- Cultivate Exclusive Fan & Member Experiences: Surprise and delight customers with innovative, value-adding, ‘money can’t buy’ experiences
- Gold-Standard Content Strategies: Ensure engaged supporters with exceptional, varied and targeted content which keeps them coming back for more
- Social Media - Authentic & Up-To-The- Minute: Build interaction, engagement and community spirit
- Match Day! Create exceptional, varied and interactive ‘day out’ experiences which increase fan time in stadium or onsite, spend and engagement
- Value-Adding Technology Advances – AI, VR, Chatbots, Apps: Improving the fan and member journey with innovative tech applications
- Attention-Grabbing Recruitment Tactics: Showcase supporter benefits and cultivate meaningful relationships to increase conversions
- How Can You Best Incentivise Loyalty & Renewal? What is that magic spark to reignite interest from lapsed fans or members and keep relationships fresh?
- Measuring Engagement, ROI & Lifetime Value: Attribute spend and evaluate commercial success with robust measurement strategies
- Customer Data, Insights & Behaviours: Close the loop to inform ongoing fan and member activities and sketch out future experiences
- PLUS! Bolstering commercial sponsorship & partnerships
The Fan & Membership Engagement Conference At A Glance
19+
Senior-Level Speakers
11
Advanced Topic Streams
98%
Satisfaction Rating Across All 2019 Events
10
Years Leading The Conference Market
1
Inspirational, Exciting Day
Why Attend This Fan & Membership Engagement Conference?
- 19 Fan & Membership In-House Marketing & Engagement Professionals Speaking In 1 Inspiring Day
- 100% Satisfaction Rating Across All Our 2019 Conferences
- 10 Years Leading The Conference Market
- 3 Interactive Panels: "Fan & Member Experience", "Match Day!" & "Loyalty, Retention & Renewal"
- 4 Informal Peer-To-Peer Discussions: "Family Time", "Video", "On The Day (Non Sporting)" & "Ticketing"
- Interactive Voting & Q&A
19 Fan & Membership Marketing & Engagement Directors Offer Practical Insights In 1 Day: Digital Engagement • Fan & Member Experience • Engaging Content • Social Media • Match Day!! • Technology Advances • Fan & Membership Recruitment • Loyalty, Retention & Renewal • Measuring Lifetime Value: Engagement & ROI • Data, Insights & Behaviours • Sponsorship
100% Delegate Satisfaction Rating Across All 2019 Events! Hear What Previous Conference Attendees Think:
"Really interesting, thought-provoking and good examples and perspectives that can be applied to our organisation."
"Very informative – well worth attending."
"Great, relevant content with plenty of opportunity for networking and one-to-one conversation."
Why Not Get Involved With The Fan & Membership Engagement Conference?
Can You Help Organisations Tangibly Boost Fan & Member Engagement & Recruitment? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email partner@fanengagementconference.com
Book an exhibition stand and two delegate passes today for just £1,949+VAT (SAVE £550). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
Generate Exceptional Fan & Membership Engagement & Next-Level Supporter Experiences: Create Powerful Digital, Social Media & Content Strategies & Cultivate Outstanding Match Day & Onsite Experiences • Deploy Value-Adding New Tech Confidently • Showcase Benefits To Boost Recruitment, Increase Conversions & Incentivise Loyalty • Leverage Supporter Insights To Deliver Measurably-Improved Fan & Member Lifetime Value
Please See Below For The Fan & Membership Engagement Conference Programme Outline. For The Full Agenda, Click Here >>
08.30 Registration, Coffee & Informal Networking
09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club
Digital Engagement
09.10 Harness The Power Of Digital To Generate Excitement & Interaction Throughout The Entire Fan & Member Experience
Speaker To Be Announced - Please Check The Website For Updates.
Fan & Member Experiences - Panel & Q&A
09.30 Fan-Centric Strategies Which Exceed Expectations & Deliver ‘Members Only,’ Exclusive Experiences
Katie Elston,
Head of Marketing & Communications
Royal Albert Hall
Rich Cheary
CEO
PT SportSuite
Sam Williamson
Digital & Social Media Manager
Leicester Tigers
Engaging Content
10.00 Keep Fans & Members Interested & Coming Back For More With Premier-Division-Standard Content Strategies
Jesse Ringham
Head of Content
Serpentine Galleries
10.20 Morning Refreshment Break With Informal Networking
Social Media
10.50 All The Latest News Delivered To Their Phone! Next-Level Strategies To Authentically Engage With Fans & Members On Social Media
Sam Williamson
Digital & Social Media Manager
Leicester Tigers
Match Day! - Panel & Q&A
11.10 Ensure The Build Up Doesn’t Fall Flat: Cultivate Exceptional Match Day Experiences Which Excite Fans, Create A Day-Out & Increase Stadium Spend
Nick Stroudley
Head of Digital
Lord's Cricket Ground
Sean Jarvis
Director
Huddersfield Town Football Club
Learnings From The Field - Tactics To Build Fan Engagement
11.45 Case Study With Imagen
Will Pitt
Head of Sport
Imagen
Grow Your Fan Database By 10X
Learn How Leading Sports Teams & Associations Around The World Have Been Building Their Fan Database & Improving Fan Engagement & Monetization. See Case Studies & Practical Examples From PGA Tour, Major League Baseball, Top 6 Premier League Teams, UEFA & Others.
Adam Istrate
Strategic Account Executive
Cheetah Digital
12.30 Lunch For Delegates, Speakers & Partners
Informal Peer-To-Peer Discussions
13.00 Informal Peer-To-Peer Discussions
A) Coronavirus Response
B) Family Time!
C) Video
D) On The Day (Non Sporting)
E) Ticketing
13.30 Afternoon Chair’s Opening Remarks
Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club
Fan & Membership Recruitment
13.40 Elevate Your Fan & Membership Recruitment Activities To Showcase Supporter Benefits, Increase Conversions & Welcome Passionate, Excited Newcomers
David Jackson
Marketing Director
Durham Cricket
Case Study
What We Learnt About Audiences And Content Strategy After 1.5 Years Of Tracking Premier League Club Fan Engagement
Sameer Shag
Associate Research Director
Pulsar
Loyalty, Retention & Renewal - Panel & Q&A
14.00 How Can You Incentivise Loyalty? Cultivate Long-Term Relationships & Renewal & Re-Engage Fans & Members Whose Interest Has Dipped
Alison Fraser
Head of Marketing
Science Museum
Laura Tringham
Senior Marketing Manager
Northampton Saints
Marek Borowik
Head of Customer Marketing
Formula 1 ®
Ally Spicer
Head of Ticketing
Saracens RFC
Sian Hoggett
Head of Membership & Customer Relationship Management
The British Museum
Sam Holding
Head of International
SparkPost
14.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@fanengagementconference.com.
Measuring Lifetime Value: Engagement & ROI
15.10 Measure Fan & Member Engagement & Activation Levels To Attribute ROI & Commercial Success To Engagement Activities
Speaker To Be Announced - Please Check The Website For Updates.
15.30 Afternoon Refreshment Break With Informal Networking
Data, Insights & Behaviours
16.00 Tap Into Member & Fan Data & Behaviours For Audience-Led, Insight-Driven & Future-Proofed Customer Strategies
Victoria Barlow
Head of Membership & Ticketing
Badminton England
Juliet Slot
Chief Commercial Officer
Ascot Racecourse
Data, Insights & Behaviours
16.20 Demonstrate Increased Fan Engagement To Strengthen Commercial Partnerships & Increase Sponsorship
- What are they looking for? Use different KPIs to demonstrate fan engagement levels and build the business case for corporate partnerships
- Show the business value of fan and member engagement initiatives to the rest of the business, including the sponsorship department
- How can sponsorship be leveraged to produce better fan engagement
experiences? - Balance #ad, sponsored or promotional content with genuine fan interest for engaging, value-adding content
Speaker To Be Announced - Please Check The Website For Updates.
16.40 Chair’s Closing Remarks
Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club
16.50 Official Close of Conference
