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Generate Exceptional Marketing & Digital Engagement For Fan & Membership Organisations To Add Value & Boost Sales: Create Powerful Digital, Social Media & Content Strategies & Cultivate Outstanding Match Day & Onsite Experiences • Deploy Value-Adding New Tech Confidently • Showcase Benefits To Boost Recruitment, Increase Conversions & Incentivise Loyalty • Leverage Supporter Insights To Deliver Measurably-Improved Fan & Member Lifetime Value

A One-Day, Brand-Led Conference & Networking Event, 28th April 2021 in Central London. Book With Total Confidence. Safety First OnsiteFor more information about onsite precautions and our cancellation policy, click here.

Generate Exceptional Marketing & Digital Engagement For Fan & Membership Organisations To Add Value & Boost Sales: Create Powerful Digital, Social Media & Content Strategies • Cultivate Outstanding Match Day & Onsite Experiences • Deploy Value-Adding New Tech • Boost Recruitment, Increase Conversions & Incentivise Loyalty • Leverage Supporter Insights •  Measurably-Improve Lifetime Value

A One-Day, Brand-Led Conference & Networking Event, 28th April 2021 in Central London. Book With Total Confidence. Safety First OnsiteFor more information about onsite precautions and our cancellation policy, click here.

19 Leading Fan & Membership In-House Marketing & Engagement Professionals Explore Winning Tactics To Create A Buzz, Deepen Engagement, Generate ‘Money Can’t Buy’ Experiences & Deliver Genuine Value For Both Enthusiastic New & Long-Term Supporters To Cultivate A Passionate Supporter Base & Increase Conversions, Loyalty, Retention & Spend


  1. Powerful Digital Engagement - Generate Fan & Member Excitement: Fuel engagement and interaction – anytime, anywhere! 
  2. Cultivate Exclusive Fan & Member Experiences: Surprise and delight customers with innovative, value-adding, ‘money can’t buy’ experiences 
  3. Gold-Standard Content Strategies: Ensure engaged supporters with exceptional, varied and targeted content which keeps them coming back for more 
  4. Social Media - Authentic & Up-To-The- Minute: Build interaction, engagement and community spirit 
  5. Match Day! Create exceptional, varied and interactive ‘day out’ experiences which increase fan time in stadium or onsite, spend and engagement 
  6. Attention-Grabbing Recruitment Tactics: Showcase supporter benefits and cultivate meaningful relationships to increase conversions 
  7. How Can You Best Incentivise Loyalty & Renewal? What is that magic spark to reignite interest from lapsed fans or members and keep relationships fresh? 
  8. Measuring Engagement, ROI & Lifetime Value: Attribute spend and evaluate commercial success with robust measurement strategies 
  9. Customer Data, Insights & Behaviours: Close the loop to inform ongoing fan and member activities and sketch out future experiences 
  10. PLUS! Bolstering commercial sponsorship & partnerships

The Fan & Membership Engagement Conference At A Glance

19+

Senior-Level Speakers

11

Advanced Topic Streams

98%

Satisfaction Rating Across All 2019 Events

10

Years Leading The Conference Market

1

Inspirational, Exciting Day

Why Attend This Fan & Membership Engagement Conference?

  • 19 Fan & Membership In-House Marketing & Engagement Professionals Speaking In 1 Inspiring Day
  • 100% Satisfaction Rating Across All Our 2019 Conferences
  • 10 Years Leading The Conference Market
  • 3 Interactive Panels: "Fan & Member Experience", "Match Day!" & "Loyalty, Retention & Renewal"
  • 4 Informal Peer-To-Peer Discussions: "Family Time", "Video", "On The Day (Non Sporting)" & "Ticketing"
  • Interactive Voting & Q&A
6 box

19 Fan & Membership Marketing & Engagement Directors Offer Practical Insights In 1 Day: Digital Engagement • Fan & Member Experience • Engaging Content • Social Media • Match Day!! • Fan & Membership Recruitment • Loyalty, Retention & Renewal • Measuring Lifetime Value: Engagement & ROI • Data, Insights & Behaviours • Sponsorship

100% Delegate Satisfaction Rating Across All 2019 Events! Hear What Previous Conference Attendees Think:


"Really interesting, thought-provoking and good examples and perspectives that can be applied to our organisation."

rugby football league

"Very informative – well worth attending."

test

"Great, relevant content with plenty of opportunity for networking and one-to-one conversation." 

cancer logo

 Why Not Get Involved With The Fan & Membership Engagement Conference?

Can You Help Organisations Tangibly Boost Fan & Member Engagement & Recruitment? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email partner@fanengagementconference.com

Book an exhibition stand and two delegate passes today for just £1,949+VAT (SAVE £550). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

GIC Fan & Membership - Floorplan-01
5 pics with massage

Generate Exceptional Fan & Membership Engagement & Next-Level Supporter Experiences: Create Powerful Digital, Social Media & Content Strategies & Cultivate Outstanding Match Day & Onsite Experiences • Deploy Value-Adding New Tech Confidently • Showcase Benefits To Boost Recruitment, Increase Conversions & Incentivise Loyalty • Leverage Supporter Insights To Deliver Measurably-Improved Fan & Member Lifetime Value

Please See Below For The Fan & Membership Engagement Conference Programme Outline. For The Full Agenda, Click Here >>

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks

Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club

 Digital Engagement

09.10 Harness The Power Of Digital To Generate Excitement & Interaction Throughout The Entire Fan & Member Experience

Speaker To Be Announced - Please Check The Website For Updates.

 Fan & Member Experiences - Panel & Q&A

09.30 Fan-Centric Strategies Which Exceed Expectations & Deliver ‘Members Only,’ Exclusive Experiences

Katie Elston,
Head of Marketing & Communications
Royal Albert Hall

Rich Cheary
CEO
PT SportSuite

Sam Williamson
Digital & Social Media Manager
Leicester Tigers

Danny Lee
Head of Ticketing

Swindon Town FC

 Engaging Content

10.00 Keep Fans & Members Interested & Coming Back For More With Premier-Division-Standard Content Strategies

Jesse Ringham
Head of Content
Serpentine Galleries

 

 

 


10.20 Morning Refreshment Break With Informal Networking

 Social Media

10.50 All The Latest News Delivered To Their Phone! Next-Level Strategies To Authentically Engage With Fans & Members On Social Media

Sam Williamson
Digital & Social Media Manager
Leicester Tigers

 Match Day! Panel & Q&A

11.10 Ensure The Build Up Doesn’t Fall Flat: Cultivate Exceptional Match Day Experiences Which Excite Fans, Create A Day-Out & Increase Stadium Spend

Nick Stroudley
Head of Digital
Lord's Cricket Ground

 

 

 

Sean Jarvis
Director
Huddersfield Town Football Club

Learnings From The Field - Tactics To Build Fan Engagement

11.45 Case Study With Imagen

Will Pitt
Head of Sport
Imagen

Grow Your Fan Database By 10X

12.10 Learn How Leading Sports Teams & Associations Around The World Have Been Building Their Fan Database & Improving Fan Engagement & Monetization. See Case Studies & Practical Examples From PGA Tour, Major League Baseball, Top 6 Premier League Teams, UEFA & Others.

Adam Istrate
Strategic Account Executive
Cheetah Digital

12.30 Lunch For Delegates, Speakers & Partners

 Informal Peer-To-Peer Discussions

13.00 Informal Peer-To-Peer Discussions

A) Coronavirus Response

B) Family Time!

C) Video

D) On The Day (Non Sporting)

E) Ticketing


13.30 Afternoon Chair’s Opening Remarks

Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club

 Fan & Membership Recruitment

13.40 Elevate Your Fan & Membership Recruitment Activities To Showcase Supporter Benefits, Increase Conversions & Welcome Passionate, Excited Newcomers

David Jackson
Marketing Director
Durham Cricket

 Loyalty, Retention & Renewal Panel & Q&A

14.00 How Can You Incentivise Loyalty? Cultivate Long-Term Relationships & Renewal & Re-Engage Fans & Members Whose Interest Has Dipped

Alison Fraser
Head of Marketing
Science Museum

 

 

 
Laura Tringham
Senior Marketing Manager
Northampton Saints

 

 

 

Marek Borowik
Head of Customer Marketing
Formula 1 ®

Ally Spicer
Head of Ticketing
Saracens RFC

 

 

 

Sian Hoggett
Head of Membership & Customer Relationship Management
The British Museum

Sam Holding
Head of International
SparkPost

 Case Study

14.40 What We Learnt About Audiences And Content Strategy After 1.5 Years Of Tracking Premier League Club Fan Engagement

Sameer Shag
Associate Research Director
Pulsar

 Measuring Lifetime Value: Engagement & ROI

15.10 Measure Fan & Member Engagement & Activation Levels To Attribute ROI & Commercial Success To Engagement Activities

Speaker To Be Announced - Please Check The Website For Updates.


15.30 Afternoon Refreshment Break With Informal Networking

 Data, Insights & Behaviours

16.00 Tap Into Member & Fan Data & Behaviours For Audience-Led, Insight-Driven & Future-Proofed Customer Strategies

Victoria Barlow
Head of Membership & Ticketing
Badminton England

 Sponsorship

16.20 Demonstrate Increased Fan Engagement To Strengthen Commercial Partnerships & Increase Sponsorship

  • What are they looking for? Use different KPIs to demonstrate fan engagement levels and build the business case for corporate partnerships
  • Show the business value of fan and member engagement initiatives to the rest of the business, including the sponsorship department
  • How can sponsorship be leveraged to produce better fan engagement
    experiences?
  • Balance #ad, sponsored or promotional content with genuine fan interest for engaging, value-adding content

Speaker To Be Announced - Please Check The Website For Updates.


16.40 Chair’s Closing Remarks

Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club

16.50 Official Close of Conference

4 across