Book Your Virtual Pass Today! 3 New Speakers! Alex Tunbridge, CEO, Stevenage FC, Veronica Nocete‑Salgado, Senior Manager, CRM & Loyalty, McLaren Racing Limited & Rob Short, Head of Communications, Bowls England
Boost Fan, Member & Supporter Engagement: Onsite Or Remotely. Digital, Social Media & Content Strategies ● Boost Sales During Turbulent Times 🗸 Add Value To Supporter Experiences 🗸 Match Day – Safe, Exciting Onsite Experiences 🗸 Best-In-Class Recruitment & Loyalty & Renewal 🗸 Customer Data, Insights & Behaviours 🗸 Measuring Engagement, ROI & Lifetime Value. A One-Day, VIRTUAL Brand-Led Conference & Networking Event, 28th April 2021. Already Attending? Find out about our virtual platform. For Groups Of 10+ Please Call + 44 (0)203 479 2299
19 Marketing, Membership, & Engagement Professionals Explore Winning Tactics To Create A Buzz, Deepen Engagement, Generate ‘Money Can’t Buy’ Experiences & Deliver Genuine Value For Both Enthusiastic New & Long-Term Supporters To Cultivate A Passionate Supporter Base & Increase Conversions, Loyalty, Retention & Spend
- Venues Open, Venues Closed… Share Experiences! This industry is in it together! Network and learn how your peers are planning for 2021 and beyond
- Cultivate Exclusive Fan & Member Experiences: Surprise and delight customers with innovative, value-adding, ‘money can’t buy’ experiences – whether in-venue or at home
- Gold-Standard Content Strategies: Ensure engaged supporters with exceptional, varied and targeted content which keeps them coming back for more
- Social Media - Authentic & Up-To-The-Minute: Build interaction, engagement and community spirit
- Powerful Digital Engagement - Generate Fan & Member Excitement: Fuel engagement and interaction – anytime, anywhere!
- Match Day! Create exceptional, varied and interactive ‘day out’ experiences which increase fan time in stadium or onsite, spend and engagement
- Attention-Grabbing Recruitment Tactics: Showcase supporter benefits and cultivate meaningful relationships to increase conversions
- How Can You Best Incentivise Loyalty & Renewal? What is that magic spark to reignite interest from lapsed fans or members and keep relationships fresh?
- Measuring Engagement, ROI & Lifetime Value: Attribute spend and evaluate commercial success with robust measurement strategies
Proudly Sponsored By...
The Fan & Membership Engagement Conference Is Created By & Designed For marketing, digital, social media, communications, commercial, CRM, email, membership and ticketing professionals across industries including sport clubs, charities, museums, member associations and fan clubs!
The Fan & Membership Engagement Conference At A Glance
19+
Senior-Level Speakers
11
Advanced Topic Streams
98%
Satisfaction Rating Across All 2019 Events
10
Years Leading The Conference Market
1
Inspirational, Exciting Day
How Does The Fan & Membership Engagement Conference Work?
Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.
Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels
Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees
Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time
Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience
Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly
Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.
Why Attend This Fan & Membership Engagement Conference?
- 19 Marketing, Membership, & Engagement Professionals Speaking In 1 Inspiring Day
- 100% Satisfaction Rating Across All Our 2019 Conferences
- 10 Years Leading The Conference Market
- 3 Interactive Panels: "Fan & Member Experience", "Match Day!" & "Loyalty, Retention & Renewal"
- 4 Informal Peer-To-Peer Discussions: "Family Time", "Video", "On The Day (Non Sporting)" & "Ticketing"
- Interactive Voting & Q&A
19 Marketing, Membership, & Engagement Professionals Offer Practical Insights In 1 Day: Digital Engagement • Fan & Member Experience • Engaging Content • Social Media • Match Day!! • Fan & Membership Recruitment • Loyalty, Retention & Renewal • Measuring Lifetime Value: Engagement & ROI • Data, Insights & Behaviours • Sponsorship
100% Delegate Satisfaction Rating Across All 2019 Events! Hear What Previous Conference Attendees Think:
"Really interesting, thought-provoking and good examples and perspectives that can be applied to our organisation."
"Very informative – well worth attending."
"Great, relevant content with plenty of opportunity for networking and one-to-one conversation."
Boost Fan, Member & Supporter Engagement: Onsite Or Remotely. Digital, Social Media & Content Strategies ● Boost Sales During Turbulent Times ● Add Value To Supporter Experiences ● Match Day – Safe, Exciting Onsite Experiences ● Best-In-Class Recruitment & Loyalty & Renewal ● Customer Data, Insights & Behaviours ● Measuring Engagement, ROI & Lifetime Value
A One-Day, VIRTUAL Brand-Led Conference & Networking Event, 28th April 2021. Already Attending? Find out more about our virtual platform here. Group Discounts Available - Book 4 For 3! Call +44 (0)20 3479 2299 for more details.
Please See Below For The Fan & Membership Engagement Conference Programme Outline. For The Full Agenda, Click Here >>
09.00 Log In, Explore App & Networking Time
09.10 Pre-Recorded GIC Welcome Video
09.20 Morning Chair's Opening Remarks
Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club
Fan & Member Experiences - Panel & Q&A
09.30 Fan-Centric Strategies Which Exceed Expectations & Deliver ‘Members Only,’ Exclusive Experiences
- The impact of COVID has been monumental: what are the takeaways from this time, and what can we do to aid long-term recovery?
- Safety, hygiene, staff training, capacity limits… we’re up and running with what we need to do! But how can we also create exceptional experiences?
Katie Elston
Head of Marketing & Communications
Royal Albert Hall
Rich Cheary
CEO
PT SportSuite
Sam Williamson
Digital & Social Media Manager
Leicester Tigers
Danny Lee
Head of Ticketing
Swindon Town FC
Engaging Content
10.00 Keep Fans & Members Interested & Coming Back For More With Premier-Division-Standard Content Strategies
Jesse Ringham
Head of Brand & Audience
Serpentine Galleries
10.30 Morning Refreshment Break With Informal Networking
Learnings From The Field - Tactics To Build Fan Engagement
11.00 2020; The Year When Engagement Became A Duty, Not Just A Business Ambition
Tom Blake
Director
Imagen
Social Media
11.20 All The Latest News Delivered To Their Phone! Next-Level Strategies To Authentically Engage With Fans & Members On Social Media
Sam Williamson
Digital & Social Media Manager
Leicester Tigers
11.50 Morning Chair's Closing Remarks
Discussion Tables
12.00 Breakout Discussion Topic: Digital Engagement
12.25 Lunch
13.25 Afternoon Chair’s Opening Remarks
Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club
Bonus Session With Cheetah Digital
13.35 Guess Who? Why Understanding Your Fans Will Bring Increased Engagement, Deeper Connections And Long-Term Loyalty
Luke Harris
Snr. Director, Customer Success
Cheetah Digital
Match Day! - Panel & Q&A
13.55 Ensure The Build Up Doesn’t Fall Flat: Create Safe, Enjoyable Match Day Experiences Which Encourage Fans Back To The Stadium
- From training to crowd control, how can you best prepare for safe, enjoyable match day experiences?
- Does half a stadium really mean just half the atmosphere? How to combat the socially distanced feel to connect and unite fans – even from 2m away!
- AI, VR, AR, apps: what are the (cost-effective!) methods to enhance the game experience and engage with a digitally-native demographic?
- From toilet queues, to bad weather, to 5-0 losses, overcome common match-day excitement dampeners with quick, easy, atmosphere-boosting tactics to ensure your fans still have a fantastic day out
- Meet and greets, food experiences, photobooths and half-time performances… explore opportunities to extend the experience beyond 90 minutes for a full day out
- The Americans are leading the field – what are tips and takeaways we can apply on this side of the pond?
Sean Jarvis
Director
Huddersfield Town Football Club
Discussion Tables
14.20 Breakout Discussion Topic: Back To Venues? Share Experiences, Advice & Get It Off Your Chest!
14.45 Afternoon Refreshment Break With Informal Networking
Loyalty, Retention & Renewal - Panel & Q&A
15.15 How Can You Incentivise Loyalty? Cultivate Long-Term Relationships & Renewal & Re-Engage Fans & Members Whose Interest Has Dipped
Laura Tringham
Head of Marketing and Ticketing
Northampton Saints
Marek Borowik
Head of Customer Marketing
Formula 1 ®
Sam Holding
Head of International
SparkPost
Ally Spicer
Head of Ticketing Operations
Fulham FC
Sian Hoggett
Head of Membership & Customer Relationship Management
The British Museum
Fan & Membership Recruitment
16.00 Elevate Your Fan & Membership Recruitment Activities To Showcase Supporter Benefits, Increase Conversions & Welcome Passionate, Excited Newcomers
David Jackson
Marketing Director
Durham Cricket
16.25 Chair’s Closing Remarks
Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club
16.50 Official Close Of Conference
Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company. We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best. Please send your CV with a covering letter to hr@globalinsightconferences.com.
