Menu Close

Book Before Tomorrow & Save £150! 17 Speakers Including Formula 1, Saracens FC & The Science Museum Uncover How To Generate Exceptional Fan & Membership Engagement & Experiences

Generate Exceptional Fan & Membership Engagement & Next-Level Supporter Experiences: Create Powerful Digital, Social Media & Content Strategies & Cultivate Outstanding Match Day & Onsite Experiences • Deploy Value-Adding New Tech Confidently • Showcase Benefits To Boost Recruitment, Increase Conversions & Incentivise Loyalty • Leverage Supporter Insights To Deliver Measurably-Improved Fan & Member Lifetime Value

A One-Day, Brand-Led Conference & Networking Event, 24th March 2020, Cavendish Conference Centre, Central London

17 Leading Fan & Membership In-House Marketing & Engagement Professionals Explore Winning Tactics To Create A Buzz, Deepen Engagement, Generate ‘Money Can’t Buy’ Experiences & Deliver Genuine Value For Both Enthusiastic New & Long-Term Supporters To Cultivate A Passionate Supporter Base & Increase Conversions, Loyalty, Retention & Spend


  1. Powerful Digital Engagement - Generate Fan & Member Excitement: Fuel engagement and interaction – anytime, anywhere! 
  2. Cultivate Exclusive Fan & Member Experiences: Surprise and delight customers with innovative, value-adding, ‘money can’t buy’ experiences 
  3. Gold-Standard Content Strategies: Ensure engaged supporters with exceptional, varied and targeted content which keeps them coming back for more 
  4. Social Media - Authentic & Up-To-The- Minute: Build interaction, engagement and community spirit 
  5. Match Day! Create exceptional, varied and interactive ‘day out’ experiences which increase fan time in stadium or onsite, spend and engagement 
  6. Value-Adding Technology Advances – AI, VR, Chatbots, Apps: Improving the fan and member journey with innovative tech applications 
  7. Attention-Grabbing Recruitment Tactics: Showcase supporter benefits and cultivate meaningful relationships to increase conversions 
  8. How Can You Best Incentivise Loyalty & Renewal? What is that magic spark to reignite interest from lapsed fans or members and keep relationships fresh? 
  9. Measuring Engagement, ROI & Lifetime Value: Attribute spend and evaluate commercial success with robust measurement strategies 
  10. Customer Data, Insights & Behaviours: Close the loop to inform ongoing fan and member activities and sketch out future experiences 
  11. PLUS! Bolstering commercial sponsorship & partnerships

The Fan & Membership Engagement Conference At A Glance

17+

Senior-Level Speakers

11

Advanced Topic Streams

98%

Satisfaction Rating Across All 2019 Events

10

Years Leading The Conference Market

1

Inspirational, Exciting Day

Why Attend This Fan & Membership Engagement Conference?

  • 17 Fan & Membership In-House Marketing & Engagement Professionals Speaking In 1 Inspiring Day
  • 100% Satisfaction Rating Across All Our 2019 Conferences
  • 10 Years Leading The Conference Market
  • 3 Interactive Panels: "Fan & Member Experience", "Match Day!" & "Loyalty, Retention & Renewal"
  • 4 Informal Peer-To-Peer Discussions: "Family Time", "Video", "On The Day (Non Sporting)" & "Ticketing"
  • Interactive Voting & Q&A
6 box

17 Fan & Membership Marketing & Engagement Directors Offer Practical Insights In 1 Day: Digital Engagement • Fan & Member Experience • Engaging Content • Social Media • Match Day!! • Technology Advances • Fan & Membership Recruitment • Loyalty, Retention & Renewal • Measuring Lifetime Value: Engagement & ROI • Data, Insights & Behaviours • Sponsorship

100% Delegate Satisfaction Rating Across All 2019 Events! Hear What Previous Conference Attendees Think:


"Really interesting, thought-provoking and good examples and perspectives that can be applied to our organisation."

rugby football league

"Very informative – well worth attending."

test

"Great, relevant content with plenty of opportunity for networking and one-to-one conversation." 

cancer logo

 Why Not Get Involved With The Fan & Membership Engagement Conference?

Can You Help Organisations Tangibly Boost Fan & Member Engagement & Recruitment? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email partner@fanengagementconference.com

Book an exhibition stand and two delegate passes before 14th November for just £1,949+VAT (SAVE £550). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

exhibition
5 pics with massage

Generate Exceptional Fan & Membership Engagement & Next-Level Supporter Experiences: Create Powerful Digital, Social Media & Content Strategies & Cultivate Outstanding Match Day & Onsite Experiences • Deploy Value-Adding New Tech Confidently • Showcase Benefits To Boost Recruitment, Increase Conversions & Incentivise Loyalty • Leverage Supporter Insights To Deliver Measurably-Improved Fan & Member Lifetime Value

Please See Below For The Fan & Membership Engagement Conference Programme Outline. For The Full Agenda, Click Here >>

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks

Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club

 Digital Engagement

09.10 Harness The Power Of Digital To Generate Excitement & Interaction Throughout The Entire Fan & Member Experience

Speaker To Be Announced - Please Check The Website For Updates.

 Fan & Member Experiences - Panel & Q&A

09.30 Fan-Centric Strategies Which Exceed Expectations & Deliver ‘Members Only,’ Exclusive Experiences

Danny Lee
Head of Ticketing
Swindon Town FC

Harry Moore
Senior Social Media & Audience Development Manager
Island Records

 Engaging Content

10.00 Keep Fans & Members Interested & Coming Back For More With Premier-Division-Standard Content Strategies

Jesse Ringham
Head of Content
Serpentine Galleries

 

 

 


10.20 Morning Refreshment Break With Informal Networking

 Social Media

10.50 All The Latest News Delivered To Their Phone! Next-Level Strategies To Authentically Engage With Fans & Members On Social Media

Sam Williamson
Digital & Social Media Manager
Leicester Tigers

 Match Day! Panel & Q&A

11.10 Ensure The Build Up Doesn’t Fall Flat: Cultivate Exceptional Match Day Experiences Which Excite Fans, Create A Day-Out & Increase Stadium Spend

Benjamin Steen
Head of Customer Care, Digital Licencing & Stadium
Bayern Munich FC

 

 

 

Jamie Rees
Director of Marketing & Communications
Ospreys Rugby

Nick Stroudley
Head of Digital
Lord's Cricket Ground

 

 

 

Sean Jarvis
Director
Huddersfield Town Football Club


11.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@fanengagementconference.com.

12.30 Lunch For Delegates, Speakers & Partners

 Informal Peer-To-Peer Discussions

13.00 Informal Peer-To-Peer Discussions

A) Family Time!

B) Video

C) On The Day (Non Sporting)

D) Ticketing


13.30 Afternoon Chair’s Opening Remarks

Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club

 Fan & Membership Recruitment

13.40 Elevate Your Fan & Membership Recruitment Activities To Showcase Supporter Benefits, Increase Conversions & Welcome Passionate, Excited Newcomers

David Jackson
Marketing Director
Durham Cricket

 Loyalty, Retention & Renewal Panel & Q&A

14.00 How Can You Incentivise Loyalty? Cultivate Long-Term Relationships & Renewal & Re-Engage Fans & Members Whose Interest Has Dipped

Alison Fraser
Head of Marketing
Science Museum

 

 

 
Laura Tringham
Senior Marketing Manager
Northampton Saints

 

 

 

Marek Borowik
Head of Customer Marketing
Formula 1 ®

Ally Spicer
Head of Ticketing
Saracens RFC

 

 

 
Sian Hoggett
Head of Membership & Customer Relationship Management
The British Museum


14.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@fanengagementconference.com.

 Measuring Lifetime Value: Engagement & ROI

15.10 Measure Fan & Member Engagement & Activation Levels To Attribute ROI & Commercial Success To Engagement Activities

Speaker To Be Announced - Please Check The Website For Updates.


15.30 Afternoon Refreshment Break With Informal Networking

 Data, Insights & Behaviours

16.00 Tap Into Member & Fan Data & Behaviours For Audience-Led, Insight-Driven & Future-Proofed Customer Strategies

Victoria Barlow
Head of Membership & Ticketing
Badminton England

 Data, Insights & Behaviours

16.20 Demonstrate Increased Fan Engagement To Strengthen Commercial Partnerships & Increase Sponsorship

  • What are they looking for? Use different KPIs to demonstrate fan engagement levels and build the business case for corporate partnerships
  • Show the business value of fan and member engagement initiatives to the rest of the business, including the sponsorship department
  • How can sponsorship be leveraged to produce better fan engagement
    experiences?
  • Balance #ad, sponsored or promotional content with genuine fan interest for engaging, value-adding content

Speaker To Be Announced - Please Check The Website For Updates.


16.40 Chair’s Closing Remarks

Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club

16.50 Official Close of Conference

4 across