Generate Exceptional Marketing & Digital Engagement For Fan & Membership Organisations To Add Value & Boost Sales: Create Powerful Digital, Social Media & Content Strategies & Cultivate Outstanding Match Day & Onsite Experiences • Deploy Value-Adding New Tech Confidently • Showcase Benefits To Boost Recruitment, Increase Conversions & Incentivise Loyalty • Leverage Supporter Insights To Deliver Measurably-Improved Fan & Member Lifetime Value
A One-Day, Brand-Led Conference & Networking Event, 24th March 2020, Cavendish Conference Centre, Central London
17 Leading Fan & Membership In-House Marketing & Engagement Professionals Explore Winning Tactics To Create A Buzz, Deepen Engagement, Generate ‘Money Can’t Buy’ Experiences & Deliver Genuine Value For Both Enthusiastic New & Long-Term Supporters To Cultivate A Passionate Supporter Base & Increase Conversions, Loyalty, Retention & Spend
- Powerful Digital Engagement - Generate Fan & Member Excitement: Fuel engagement and interaction – anytime, anywhere!
- Cultivate Exclusive Fan & Member Experiences: Surprise and delight customers with innovative, value-adding, ‘money can’t buy’ experiences
- Gold-Standard Content Strategies: Ensure engaged supporters with exceptional, varied and targeted content which keeps them coming back for more
- Social Media - Authentic & Up-To-The- Minute: Build interaction, engagement and community spirit
- Match Day! Create exceptional, varied and interactive ‘day out’ experiences which increase fan time in stadium or onsite, spend and engagement
- Value-Adding Technology Advances – AI, VR, Chatbots, Apps: Improving the fan and member journey with innovative tech applications
- Attention-Grabbing Recruitment Tactics: Showcase supporter benefits and cultivate meaningful relationships to increase conversions
- How Can You Best Incentivise Loyalty & Renewal? What is that magic spark to reignite interest from lapsed fans or members and keep relationships fresh?
- Measuring Engagement, ROI & Lifetime Value: Attribute spend and evaluate commercial success with robust measurement strategies
- Customer Data, Insights & Behaviours: Close the loop to inform ongoing fan and member activities and sketch out future experiences
- PLUS! Bolstering commercial sponsorship & partnerships
The Fan & Membership Engagement Conference At A Glance
17+
Senior-Level Speakers
11
Advanced Topic Streams
98%
Satisfaction Rating Across All 2019 Events
10
Years Leading The Conference Market
1
Inspirational, Exciting Day
Why Attend This Fan & Membership Engagement Conference?
- 17 Fan & Membership In-House Marketing & Engagement Professionals Speaking In 1 Inspiring Day
- 100% Satisfaction Rating Across All Our 2019 Conferences
- 10 Years Leading The Conference Market
- 3 Interactive Panels: "Fan & Member Experience", "Match Day!" & "Loyalty, Retention & Renewal"
- 4 Informal Peer-To-Peer Discussions: "Family Time", "Video", "On The Day (Non Sporting)" & "Ticketing"
- Interactive Voting & Q&A
17 Fan & Membership Marketing & Engagement Directors Offer Practical Insights In 1 Day: Digital Engagement • Fan & Member Experience • Engaging Content • Social Media • Match Day!! • Technology Advances • Fan & Membership Recruitment • Loyalty, Retention & Renewal • Measuring Lifetime Value: Engagement & ROI • Data, Insights & Behaviours • Sponsorship
100% Delegate Satisfaction Rating Across All 2019 Events! Hear What Previous Conference Attendees Think:
"Really interesting, thought-provoking and good examples and perspectives that can be applied to our organisation."
"Very informative – well worth attending."
"Great, relevant content with plenty of opportunity for networking and one-to-one conversation."
Why Not Get Involved With The Fan & Membership Engagement Conference?
Can You Help Organisations Tangibly Boost Fan & Member Engagement & Recruitment? For more information on how speak, exhibit or arrange one-to-one meetings at this market-leading conference, please call +44 (0) 20 3479 2299 or email partner@fanengagementconference.com
Book an exhibition stand and two delegate passes today for just £1,999+VAT (SAVE £500). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
Generate Exceptional Fan & Membership Engagement & Next-Level Supporter Experiences: Create Powerful Digital, Social Media & Content Strategies & Cultivate Outstanding Match Day & Onsite Experiences • Deploy Value-Adding New Tech Confidently • Showcase Benefits To Boost Recruitment, Increase Conversions & Incentivise Loyalty • Leverage Supporter Insights To Deliver Measurably-Improved Fan & Member Lifetime Value
Please See Below For The Fan & Membership Engagement Conference Programme Outline. For The Full Agenda, Click Here >>
08.30 Registration, Coffee & Informal Networking
09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club
Digital Engagement
09.10 Harness The Power Of Digital To Generate Excitement & Interaction Throughout The Entire Fan & Member Experience
Speaker To Be Announced - Please Check The Website For Updates.
Fan & Member Experiences - Panel & Q&A
09.30 Fan-Centric Strategies Which Exceed Expectations & Deliver ‘Members Only,’ Exclusive Experiences
Danny Lee
Head of Ticketing
Swindon Town FC
Harry Moore
Senior Social Media & Audience Development Manager
Island Records
Engaging Content
10.00 Keep Fans & Members Interested & Coming Back For More With Premier-Division-Standard Content Strategies
Jesse Ringham
Head of Content
Serpentine Galleries
10.20 Morning Refreshment Break With Informal Networking
Social Media
10.50 All The Latest News Delivered To Their Phone! Next-Level Strategies To Authentically Engage With Fans & Members On Social Media
Sam Williamson
Digital & Social Media Manager
Leicester Tigers
Match Day! - Panel & Q&A
11.10 Ensure The Build Up Doesn’t Fall Flat: Cultivate Exceptional Match Day Experiences Which Excite Fans, Create A Day-Out & Increase Stadium Spend
Benjamin Steen
Head of Customer Care, Digital Licencing & Stadium
Bayern Munich FC
Jamie Rees
Director of Marketing & Communications
Ospreys Rugby
Nick Stroudley
Head of Digital
Lord's Cricket Ground
Sean Jarvis
Director
Huddersfield Town Football Club
11.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@fanengagementconference.com.
12.30 Lunch For Delegates, Speakers & Partners
Informal Peer-To-Peer Discussions
13.00 Informal Peer-To-Peer Discussions
A) Family Time!
B) Video
C) On The Day (Non Sporting)
D) Ticketing
13.30 Afternoon Chair’s Opening Remarks
Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club
Fan & Membership Recruitment
13.40 Elevate Your Fan & Membership Recruitment Activities To Showcase Supporter Benefits, Increase Conversions & Welcome Passionate, Excited Newcomers
David Jackson
Marketing Director
Durham Cricket
Loyalty, Retention & Renewal - Panel & Q&A
14.00 How Can You Incentivise Loyalty? Cultivate Long-Term Relationships & Renewal & Re-Engage Fans & Members Whose Interest Has Dipped
Alison Fraser
Head of Marketing
Science Museum
Laura Tringham
Senior Marketing Manager
Northampton Saints
Marek Borowik
Head of Customer Marketing
Formula 1 ®
Ally Spicer
Head of Ticketing
Saracens RFC
Sian Hoggett
Head of Membership & Customer Relationship Management
The British Museum
14.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@fanengagementconference.com.
Measuring Lifetime Value: Engagement & ROI
15.10 Measure Fan & Member Engagement & Activation Levels To Attribute ROI & Commercial Success To Engagement Activities
Speaker To Be Announced - Please Check The Website For Updates.
15.30 Afternoon Refreshment Break With Informal Networking
Data, Insights & Behaviours
16.00 Tap Into Member & Fan Data & Behaviours For Audience-Led, Insight-Driven & Future-Proofed Customer Strategies
Victoria Barlow
Head of Membership & Ticketing
Badminton England
Data, Insights & Behaviours
16.20 Demonstrate Increased Fan Engagement To Strengthen Commercial Partnerships & Increase Sponsorship
- What are they looking for? Use different KPIs to demonstrate fan engagement levels and build the business case for corporate partnerships
- Show the business value of fan and member engagement initiatives to the rest of the business, including the sponsorship department
- How can sponsorship be leveraged to produce better fan engagement
experiences? - Balance #ad, sponsored or promotional content with genuine fan interest for engaging, value-adding content
Speaker To Be Announced - Please Check The Website For Updates.
16.40 Chair’s Closing Remarks
Rebecca Edwards-Symmons
Head of Commercial
Swansea City Football Club
16.50 Official Close of Conference
